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The professionals who make up the Cellnex team have extensive experience and capability at the service of our customers and the goals we share. Responding to and delivering on those expectations is a central element of our mission. The team is headed by a group of people committed to forging an expanding business project with a growing global presence and a leadership role in the telecommunications infrastructure sector.

_ CEO of Cellnex Spain

Alfonso Álvarez Villamarin

Alfonso Alvarez is the CEO of Cellnex Spain. He had different positions at Cellnex Telecom since 2001 and played an active role in its international expansion, with roles as Corporate Director of TIS, Deputy Managing Director at Cellnex Italy and Cellnex UK and Managing Director at Cellnex UK till 2023. He also was a Board Member at the Spanish Chamber of Commerce in the UK. Alfonso holds a MSc in Telecom Engineering from University of Vigo (Galicia, Spain), an Advanced... [+] Management Programme from IESE and a Master in Economy for Telecoms from UNED.

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_ CEO of Cellnex Spain

Alfonso Álvarez Villamarin

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Alfonso Alvarez is the CEO of Cellnex Spain. He had different positions at Cellnex Telecom since 2001 and played an active role in its international expansion, with roles as Corporate Director of TIS, Deputy Managing Director at Cellnex Italy and Cellnex UK and Managing Director at Cellnex UK till 2023. He also was a Board Member at the Spanish Chamber of Commerce in the UK. Alfonso holds a MSc in Telecom Engineering from University of Vigo (Galicia, Spain), an Advanced Management Programme from IESE and a Master in Economy for Telecoms from UNED.

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_Country Operations Director

José María Pérez Ruano

José María Pérez Ruano is Cellnex Spain Country Operations Director and he leads all the technical areas in the country: engineering, network provision and operation centers, third-party networks and all field networks. He is a Senior Telecommunications Engineer from the Polytechnic University of Valencia with an Advanced Management Program from IE Business School. He started his professional career in Cellnex (then Retevision) in 1999 as part of the transport provision area, and later becoming Head of Territorial Operations in Extremadura... [+] and Andalucia for ten years. In 2016 he became TIS Operations Director and then in 2018 he was appointed as Network Operations Director.

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_Country Operations Director

José María Pérez Ruano

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José María Pérez Ruano is Cellnex Spain Country Operations Director and he leads all the technical areas in the country: engineering, network provision and operation centers, third-party networks and all field networks. He is a Senior Telecommunications Engineer from the Polytechnic University of Valencia with an Advanced Management Program from IE Business School. He started his professional career in Cellnex (then Retevision) in 1999 as part of the transport provision area, and later becoming Head of Territorial Operations in Extremadura and Andalucia for ten years. In 2016 he became TIS Operations Director and then in 2018 he was appointed as Network Operations Director.

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_Country People and Organization Director

Anna Bufí Gaig

Anna Bufí Gaig is Cellnex Spain Country People and Organization Director. All her professional career has been focused on People, mainly in the pharmaceutical market where she has held different managerial posts. She was Corporate Human Resources Director at LETI Pharma for six years and HR Manager at Novartis for eleven years, having worked previously at Nutrexpa, in the consumer goods industry, for nine years. She has a degree in Psychology from the University of Barcelona (UB), a Master degree... [+] in HR Management and an MBA from ESADE.

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_Country People and Organization Director

Anna Bufí Gaig

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Anna Bufí Gaig is Cellnex Spain Country People and Organization Director. All her professional career has been focused on People, mainly in the pharmaceutical market where she has held different managerial posts. She was Corporate Human Resources Director at LETI Pharma for six years and HR Manager at Novartis for eleven years, having worked previously at Nutrexpa, in the consumer goods industry, for nine years. She has a degree in Psychology from the University of Barcelona (UB), a Master degree in HR Management and an MBA from ESADE.

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_Country Commercial Director

Joan Cervera Martínez

Joan Cervera Martínez is Cellnex Spain Country Commercial Director. His professional career started in 2000 at Endesa Telecom Engineering and it has been focused mainly on management and telecom infrastructures. He was an Infrastructure Project Manager at CTTI (Generalitat de Catalunya) and Director of Operations and Infrastructures at (XOC) Xarxa Oberta de Catalunya, later becoming its Managing Director. He is a Senior Telecommunications Engineer from the Polytechnic University of Catalonia (UPC), with a Master degree in Telecommunication Networks and Services... [+] from La Salle (Universitat Ramón Llull) and a PDD from IESE Business School.

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_Country Commercial Director

Joan Cervera Martínez

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Joan Cervera Martínez is Cellnex Spain Country Commercial Director. His professional career started in 2000 at Endesa Telecom Engineering and it has been focused mainly on management and telecom infrastructures. He was an Infrastructure Project Manager at CTTI (Generalitat de Catalunya) and Director of Operations and Infrastructures at (XOC) Xarxa Oberta de Catalunya, later becoming its Managing Director. He is a Senior Telecommunications Engineer from the Polytechnic University of Catalonia (UPC), with a Master degree in Telecommunication Networks and Services from La Salle (Universitat Ramón Llull) and a PDD from IESE Business School.

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_Country Economic and Management Control Director

Eduardo García Merat

Eduardo García Merat is Cellnex Spain Country Economic and Management Control Director, and a board member of Metrocall and Cellnex UK. He has a degree and an MBA from ESADE. Later he achieved all three levels of the Official Spanish Institute of Accounts Auditors at Barcelona’s Institute of Accounts Auditors. All his professional career has focused on finance, starting in 2002 as an auditor at KPMG and later joining Abertis Telecom in 2006, where he worked as Head of Consolidation... [+] and Control of Invested Companies. He participated in Cellnex Telecom’s IPO in 2014, and was appointed as Cellnex Italy’s Head of Economic and Management Control in 2015, as part of the team that integrated Italy in the Cellnex group, while becoming a board member of Cellnex Italy, Galata and Commscon until 2018, when he joined Cellnex Spain.

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_Country Economic and Management Control Director

Eduardo García Merat

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Eduardo García Merat is Cellnex Spain Country Economic and Management Control Director, and a board member of Metrocall and Cellnex UK. He has a degree and an MBA from ESADE. Later he achieved all three levels of the Official Spanish Institute of Accounts Auditors at Barcelona’s Institute of Accounts Auditors. All his professional career has focused on finance, starting in 2002 as an auditor at KPMG and later joining Abertis Telecom in 2006, where he worked as Head of Consolidation and Control of Invested Companies. He participated in Cellnex Telecom’s IPO in 2014, and was appointed as Cellnex Italy’s Head of Economic and Management Control in 2015, as part of the team that integrated Italy in the Cellnex group, while becoming a board member of Cellnex Italy, Galata and Commscon until 2018, when he joined Cellnex Spain.

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