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Retail and Shopping Centres

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Retail Connectivity

The retail industry is constantly evolving and today’s consumers are demanding more from their shopping experiences; Brands, shopping centres and individual retailers must find ways to engage with customers.

They need to provide a compelling experience that encourages footfall and helps retailers to compete with online alternatives. Improving your retail connectivity will also address the challenge of advanced payment options, rising costs and increased security pressures.

Cellnex UK is the indoor coverage expert, our deep experience in retail enables us to provide the 5-bar mobile connectivity needed to help every type of retail destination meet the changing behaviours and expectations of today’s buyers.

There is a wide range of technology available to address both experiential and operational challenges in retail environments, but these technologies require secure, reliable, fast, high-capacity connectivity solutions to unlock their full potential.

Enhance your retail telecommunications

Improved wireless retail connectivity has the potential to transform the retail experience. It enables use cases that:

● Allow for interactive customer experiences in stores and complexes.
● Reduce payment and checkout wait times.
Provide more accurate data on shopper behaviour and footfall patterns.
Improve on-site security.

Connectivity Solutions

  • In-Building Solutions
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Dedicated in-building solutions designed to bring consistent, next generation 4G and 5G public mobile signals into retail buildings with insufficient coverage.

The Benefits of In-Building Solutions for Retail Connectivity:

  • Coverage from all UK Mobile Network Operators on a single solution.
  • Eliminates dropped calls and slow mobile internet – enabling seamless voice and data communications that can be used both operationally and for improved customer experience.
  • Flexible commercial models – the right combination of upfront and recurring charges to suit each retailer, complex owner or outlet’s needs.
  • An end-to-end service, including design, installation, management of Mobile Network Operator connections, system monitoring and maintenance.

Example use-cases:

  • Coverage from all UK Mobile Network Operators.
  • Real-time monitoring of stock levels.
  • Digital payment and automated check-outs.
  • Bespoke in-store entertainment experiences and in-store signage.
  • Tracking customer movement to inform layout, product placement, promotions and tailored marketing activity.
  • Facial and video recognition.

Discover the benefits of 5-bar connectivity for the retail sector

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Head of Sales Development, Cellnex UK

Edmund Wilkinson

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