Success Case

PLEASE – High Efficiency Advanced Platform for Content Distribution (2014 – 2015)

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The PLEASE project involves the development of a platform for content delivery, using high efficiency video coding and dynamic delivery of content through techniques applied in the cloud. The video coding is based on the new standard H.265/HEVC (High Efficiency Video Coding), which in the short and medium term is going to be the replacement for H264/AVC, the most widely used at present. This new video coding system H265/HEVC improves 100% the H264/AVC system, i.e., it is able to encode video with the same quality using half the bandwidth, or what is the same, requires half the storage space. The dynamic content delivery is based on the standard MPEG-DASH (Dynamic Adaptive Streaming over HTTP), which provides the user with different qualities of the same content and adapts automatically and transparently to ensure the best end user experience according the quality of the available connection at all times. The project is led by Retevisión and features the participation of CIRES21, SAPEC and the G@TV group of the Polytechnic University of Madrid. It lasts 18 months and has the support and funding of the Ministry of Industry, in the framework of the Strategic Action for Digital Economy and Society. (File: TSI-100102-2014-78).-78). Retevisión I S.A.U company of Cellnex Telecom S.A.

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