Success Case

LOVEStv, the new audiovisual experience

Spain

LOVEStv, the new DTT audiovisual platform adapted to new consumption habits

Cellnex Telecom is the technological provider for the platform Spain’s public broadcaster RTVE and its two large private broadcasting groups, Atresmedia and Mediaset, are working together to launch. This platform, which allows viewers to enjoy the advantages of linear DTT while they can access content and new non-linear services.

More information:

- Cellnex develops HbbTV technology for the new DTT audiovisual platform adapted to new consumption habits
- LOVEStv officially goes ont he air
- The DTT of the future is here

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Challenges

Interactivity is therefore becoming the keystone for viewers, in a digital society in which consumption of audiovisual content is also multiscreen and mobile, but coexists with a high penetration of conventional DTT.

Solution

The platform will harness the internet’s capacity to improve viewer experience, offering more features, such as:

Viewing the contents of the previous week
Starting a programme from the beginning when it has already begun
Improved programming guide, etc.

The integration of the LOVEStv platform represents a qualitative and technological leap forward for DTTv and broadcasters. This is further evidence of the technological potential of DTTv together with future developments linked to 4K and ultra-high definition, inter alia.

Albert Cuatrecasas

_Managing Director of Cellnex Spain